How Do I Create Visual Content?
You know visual content matters.
You scroll past blurry graphics or off-brand posts without a second thought.
And your dream clients? They’re doing the same.
The good news?
You don’t need to be a designer to create visuals that work.
You just need clarity, consistency, and a system.
Here’s how we help business owners across Windsor, Hamilton, Detroit, and Toronto build scroll-stopping visuals — without spending hours on Canva.
Step 1: Start With Brand Consistency
The key to strong visuals isn’t trendy templates — it’s consistency.
That means:
Same fonts
Same colors
Repeating layout structures
Repeating photo styles (e.g. always using light, minimal, clean imagery)
When your audience sees your content, they should know it’s you — even before they read the caption.
Step 2: Create a Visual Hierarchy
Your visuals should make it easy for people to scan and understand quickly.
Use:
Bold, clear headlines
1 idea per slide (if it’s a carousel)
Emphasis on keywords using size or contrast
White space — don’t cram everything in
This is especially key for carousels and static graphics on Instagram and LinkedIn.
Step 3: Use High-Quality Imagery (Even If It’s Stock)
If you’re using photos, make sure they’re:
High-res
Aligned with your brand tone
Not overly filtered or off-color
Pro tip: For Windsor or Hamilton-based service providers, real behind-the-scenes photos often outperform polished ones — because they feel real.
Step 4: Use Templates to Save Time
Whether you’re using Canva or InDesign — create 5–10 repeatable templates for:
Tips
Testimonials
Promo posts
Quotes
Headlines or hot takes
These help you stay consistent and speed up your workflow.
Step 5: Build Content in Batches
Once you’ve set your visual system, batch content weekly or monthly.
For clients in Toronto or Detroit, we often recommend:
3 templates for carousels
2 templates for Reels covers
1 promotional layout
1 storytelling format
These rotate beautifully without looking repetitive.
What We Do at Buttered Branding
We help businesses across Windsor, Toronto, Hamilton, and Detroit:
Develop branded templates
Create visual content guides
Build a repeatable design system
Source or plan branded visuals that match their message and tone
Because pretty posts don’t build brands — clear, cohesive ones do.
Want Visual Content That Feels Like You (and Converts)?
Book a discovery call and we’ll help you build a visual system that reflects your brand and makes content creation faster — and better.
