How Do I Develop a Content Strategy?
If you’re tired of winging your content every week…
If you’re stuck in the “what should I post?” loop…
If you’re showing up but not seeing traction…
You don’t need more content.
You need a content strategy.
Here’s how we help our clients in Windsor, Hamilton, Detroit, and Toronto build content strategies that actually work — without the burnout.
First: What’s a Content Strategy?
A content strategy is a plan that connects what you post to how you sell.
It answers:
Who are you talking to?
What do they need to hear?
What action should they take?
How will you show up consistently without burning out?
Without a strategy, you’re just posting.
With a strategy, you’re building trust, priming buyers, and creating demand.
Step 1: Define Your Audience
You can’t build a strategy if you don’t know who you’re trying to reach.
Get clear on:
Their pain points
Their goals
Their buying process
Their language
We say this to all our Windsor and Toronto clients: specificity is everything.
The more targeted your messaging, the better it performs.
Step 2: Choose 3–5 Content Pillars
These are your go-to themes — the backbone of your strategy.
Examples:
Education (how-to posts, tips)
Authority (client results, case studies)
Connection (storytelling, founder POV)
Promotion (offers, CTAs)
Brand values (what you stand for, behind-the-scenes)
This gives you structure so you're never starting from scratch.
Step 3: Match Content to the Customer Journey
Your content should do three things:
Attract → Reach new people
Warm → Build trust with existing followers
Convert → Turn interest into action
We use this structure for clients across Hamilton, Detroit, and Windsor. It ensures your content sells — without always “selling.”
Step 4: Choose Formats That Fit Your Energy
You don’t need to do everything. You need to do what works.
If you’re good on camera → Reels or talking-head videos
If you love writing → Carousels or long captions
If you’re visual → Static posts, before/afters, infographics
We build around your strengths — not what the algorithm says this week.
Step 5: Create a Repeatable Rhythm
Whether that’s 2 posts/week or 5 — choose a cadence you can stick to.
Use a batching system. Repurpose posts. Work ahead.
Our clients in Windsor and Detroit see better results from 2 consistent posts a week than 7 rushed ones.
What We Do at Buttered Branding
We don’t just make content calendars — we build content systems.
We help clients across Windsor, Hamilton, Toronto, and Detroit:
Clarify their messaging
Identify the right content formats
Create pillar-driven content plans
Build out templates and repeatable processes
Align their content with real revenue goals
No more last-minute scrambling. No more guessing. Just clear, converting content.
Want a Content Strategy That Feeds Your Business — Not Just the Algorithm?
Book a discovery call and we’ll walk you through how we build out content strategies for brands ready to grow with intention.
