How Often Should I Post on Social Media?

Let’s just say it:
Posting more isn’t the answer.
Posting smarter is.

If you’re a small business owner in Windsor, Hamilton, Detroit, or Toronto, chances are you’ve heard every version of this advice:

• “You need to post daily.”

• “Post 3 Reels per day.”

• “Stories every day or you’ll disappear.”

It’s no wonder content feels exhausting.

Here’s what we tell our clients:

The right posting frequency is the one you can sustain — and optimize.

Let’s break it down.

What Really Matters: Quality, Consistency, Strategy

You can post 7 times a week and still not get results if your content is unclear, off-brand, or misaligned with your audience.

The algorithm doesn’t just reward frequency — it rewards:

• Relevance

• Engagement

• Watch time

• Consistency over time

This is especially true in smaller markets like Windsor or Hamilton, where showing up well twice a week is more powerful than showing up poorly every day.

Our Recommended Posting Rhythm

Based on what we’ve seen work for clients in Windsor, Toronto, Detroit, and Hamilton:

If you’re managing content yourself (DIY or solo):

→ 2–3 feed posts per week
→ 3–5 Stories per week
→ 1 reel per week (even simple ones)
→ 1–2 engagement pieces (polls, questions, etc.)

This is enough to build traction, nurture your audience, and stay visible without burning out.

If you’re outsourcing or working with a team:

→ 3–5 feed posts per week
→ Daily Stories (if applicable)
→ 2–3 Reels per week
→ Weekly email or long-form repurpose (optional)

This is ideal for businesses ready to scale or go deeper with strategy.

Local Tip: Consistency Matters More in Community-Based Cities

In Windsor, Hamilton, and even parts of Detroit — a few great posts a week build more trust than nonstop posting.

People in your community are watching, even if they don’t engage — and they remember brands that show up with value.

What We Recommend at Buttered Branding

We help clients build sustainable content systems based on:

• Team capacity

• Content format preferences

• Audience behavior

• Long-term goals

There’s no “right” frequency — just a system that works for you, and a strategy that helps every post do its job.

Want Help Building a Content Schedule That Doesn’t Burn You Out?

Book a discovery call and we’ll map out a realistic rhythm based on your business, your bandwidth, and your goals.