Should I Use Video Content?
Here’s what we tell our clients across Windsor, Hamilton, Toronto, and Detroit:
If you want to build trust faster, reach more people, and stand out — yes, video is worth it.
But that doesn’t mean you need a fancy setup or hours of editing.
Let’s talk about when (and why) to use video — and how to do it in a way that fits your brand and energy.
Why Video Works
It builds trust faster — People connect with faces, voices, and body language
It keeps people watching longer — Reels, TikToks, and even LinkedIn videos get prioritized in algorithms
It humanizes your brand — Especially powerful for service providers or high-ticket businesses
It performs better — Most platforms push short-form video further than static content
And in places like Windsor or Hamilton? Your audience may never comment — but they will watch.
But Do You Need It?
Let’s simplify.
Use video if:
You want to build personal connection
You’re educating, storytelling, or explaining something
Your sales process benefits from people feeling like they know you
You’re launching or promoting something new
You’re in a crowded space (coaching, design, local services)
Hold off if:
You’re just getting started and video feels overwhelming
Your message isn’t clear yet
You’re trying to do it because you feel pressured, not because it supports your strategy
What Kind of Video Should You Start With?
You don’t need to dance or go viral. Start with:
Talking head tips (30–60 seconds)
Behind-the-scenes clips
FAQ answers
Client win story
“POV” content from your day
We recommend starting with Reels or TikToks — then repurposing to Stories, LinkedIn, and YouTube Shorts.
Local Tip: Video Works Really Well in Small Markets
In Windsor, Hamilton, and even parts of Detroit, your competitors likely aren’t using video yet — which makes it the easiest way to differentiate.
Even simple videos build recognition and familiarity fast.
What We Do at Buttered Branding
We help clients:
Start small with no-pressure video formats
Develop hook-driven, story-based Reels
Repurpose videos across platforms
Batch shoot and schedule for efficiency
Build confidence on camera with guided prompts and scripts
Whether you’re the face of your brand or want to stay behind the scenes, we’ll help you use video your way.
Want to Start Using Video (Without Feeling Awkward or Overwhelmed)?
Book a discovery call and we’ll help you map out your first 3–5 videos — and build a plan that fits your brand, audience, and goals.
