What Content Formats Work Best?

Let’s get one thing straight:
There’s no magic format that works for every business.
But there is a best format for your message, your energy, and your audience.

If you’re a small business owner in Windsor, Toronto, Hamilton, or Detroit trying to figure out what kind of content actually performs — this breakdown is for you.

First: Content Format ≠ Content Strategy

A Reel isn’t a strategy.
A carousel isn’t a plan.

Your strategy determines the format — not the other way around.

Think of formats as tools in a toolbox. You don’t need all of them. You just need the right one for the job.

The Most Effective Formats (And When to Use Them)

1. Reels / Short-Form Video

Best for: Visibility, storytelling, education, personality-driven content
Why it works: Instagram, Facebook, TikTok, and even LinkedIn prioritize video right now — especially short clips that hold attention.

Great for:

• “Face to camera” tips or rants

• Quick behind-the-scenes

• Storytelling or emotional hooks

• Showing personality

Especially effective in: Toronto and Detroit where attention spans are shorter and competition is higher.

2. Carousels

Best for: Education, step-by-step guidance, breaking down big ideas
Why it works: People save them. The swipe format boosts time spent on your post, which helps with reach.

Great for:

• “5 things to know…”

• Client myths vs. reality

• Visual storytelling

• Launch breakdowns

Big win in: Windsor and Hamilton where audiences want value and clarity over trends.

3. Static Images

Best for: Portfolio work, before/afters, brand visuals, client results
Why it works: Clean and easy to consume — especially when paired with a strong caption.

Great for:

• Testimonials

• Product/service photos

• Brand visuals or behind-the-scenes

Still performs in: Windsor and Hamilton where the audience is often more traditional and photo-focused.

4. Stories

Best for: Day-to-day content, engagement, behind-the-scenes
Why it works: They build intimacy — your warmest leads are watching Stories, not always liking your posts.

Use for:

• Polls

• Q&As

• Mini tutorials

• Offers or call-outs

Crucial for: Local service providers trying to build familiarity and trust.

5. Live Video / Long-Form Video

Best for: Deep dives, Q&As, workshops, or behind-the-scenes walkthroughs
Why it works: Creates depth and connection.
Not necessary for everyone — but valuable for businesses with high-ticket services or coaching.

6. Text-Based Posts (LinkedIn / Facebook)

Best for: Thought leadership, storytelling, strong opinions
Why it works: When done well, these posts create massive engagement and trust.

Use if you’re: A service-based founder, creative, or coach in Toronto or Detroit — especially if you want to grow your authority.

How We Help Clients Choose Formats at Buttered Branding

We help small business owners across Windsor, Toronto, Hamilton, and Detroit:

• Pick the right formats based on goals and bandwidth

• Repurpose one strong message into multiple formats

• Build a simple content system they can stick to

• Avoid wasting time on trends that don’t serve their brand

You don’t need every format.
You just need enough visibility and enough depth to create connection — and then conversion.

Want a Custom Content Format Plan That Matches Your Brand & Bandwidth?

Book a discovery call and we’ll help you identify what content types work best for your message, your energy, and your business model.