What Kind of Content Gets the Most Engagement?
You don’t need to go viral to get results.
But you do need to create content that people actually want to engage with.
And here’s the good news:
You don’t need more content — you need more intentional content.
At Buttered Branding, we’ve seen what works over and over again for small business owners in Windsor, Hamilton, Detroit, and Toronto.
Let’s break it down.
The Most Engaging Content Tends to Do 3 Things:
Makes people feel something
Solves a specific problem
Feels personal and relevant
If your content checks 1–2 of those boxes, you’re in a strong place.
If it checks all 3? It’ll perform consistently.
High-Engagement Content Types We See Performing Best:
1. Relatable Truths or Pain Points
“What no one tells you about ___”
“The moment I realized I was undercharging…”
“If you’re struggling with ___, this is for you.”
This content works across Windsor and Hamilton — especially in service-based industries where trust and connection matter.
2. Educational Tips with Personality
Quick wins (“3 things I tell every client…”)
Mini tutorials
Do’s and don’ts
Make it easy to consume — use carousels, bullet points, or short Reels.
3. Client Wins or Before/After Stories
Screenshot testimonials
Transformation highlights
“Here’s what happened after 60 days…”
In Toronto or Detroit especially, proof-driven content sets you apart in saturated markets.
4. Behind-the-Scenes or Founder POV
“Here’s what my Monday looks like…”
“Why we changed our process…”
“I almost quit this week — here’s what happened.”
People love to engage with people — not just brands.
5. Strong Opinions or Myths Busted
“Hot take: your content shouldn’t be educational 100% of the time.”
“Instagram is not a sales platform — it’s a relationship platform.”
Engagement isn’t always agreement — sometimes it’s debate. That’s still a win.
6. Local or Community-Based Content
Shoutouts to local businesses
“Only in Windsor” content
Pain points tied to location or season
These posts explode in smaller markets — because people feel seen.
Bonus Tip: Format Matters
Even great content falls flat if the format doesn’t support it.
Most engaging formats we see now:
Carousels (educational, list-style, punchy)
Talking-head Reels with bold hooks
Stories with polls, Q&A, and sliders
Text-based posts on LinkedIn
What We Help Clients Do at Buttered Branding
We help business owners across Windsor, Hamilton, Toronto, and Detroit:
Identify their top-performing content themes
Create frameworks for engagement-driven content
Mix education, emotion, and proof into every post
Build systems that prioritize relevance over randomness
Because engagement isn’t about luck — it’s about clarity, intention, and connection.
Want More Engagement — Without Burning Out?
Book a discovery call and we’ll help you build a high-engagement content strategy based on your audience, your offer, and your voice.
