What’s My Unique Value Proposition?
Let’s clear something up:
Your Unique Value Proposition (UVP) is not your tagline.
It’s not your elevator pitch.
It’s not “great customer service.”
Your UVP is the answer to one question:
Why should someone choose you over anyone else?
If you can’t answer that clearly, your potential clients won’t either — and in saturated markets like Windsor, Toronto, Detroit, and Hamilton, that’s a dealbreaker.
1. Your UVP Is Not About You — It’s About Them
This is the mistake most businesses make.
They write their UVP from their point of view.
“We’ve been in business 10 years.”
“We’re certified.”
“We’re passionate.”
Cool. But… what does that do for the customer?
A real UVP is laser-focused on the outcome you create for them.
Think: what problem do you solve — and how do you solve it better or differently than anyone else?
2. Think About This Equation:
[Your Ideal Client’s Pain Point] + [Your Distinct Solution] = Your UVP
Examples:
“We help busy founders grow on social without ever opening Canva.”
“We design brands that feel as aligned as they look — no templates, no trends.”
“We create Squarespace websites that convert like Shopify — without the bloat.”
See how specific that is?
If you’re a service provider in Windsor or a product-based biz in Detroit — this level of clarity makes your offer cut through the noise.
3. Proof Beats Promises
A UVP isn’t just what you say — it’s what you prove.
So when you say “we simplify your brand strategy”?
Show the system.
Share the before and after.
Back it up with testimonials, stats, or transformation stories.
It’s not enough to claim you’re different.
You have to show how you’re different — consistently, across every touchpoint.
Final Take
Your UVP isn’t a line on your website.
It’s the filter for every single decision you make.
At Buttered Branding, we help business owners across Windsor, Hamilton, Toronto, and Detroit find their secret sauce — and build brands that lead with it.
Because when your value is clear, your dream clients come to you already sold.
