What’s the 80/20 Rule for Content?
Ever wonder if you’re “selling too much” on social media?
Or maybe you’re afraid to sell at all — and just keep posting tips, stories, or memes.
Here’s the rule we use with every client in Windsor, Toronto, Hamilton, and Detroit:
80% value — 20% promotion.
It’s not a strict formula — it’s a mindset.
And it works.
Let’s break it down.
What Is the 80/20 Rule?
The idea is simple:
80% of your content = educate, entertain, inspire, connect
20% of your content = promote your offer or invite action
This keeps your audience engaged and reminded that you’re a business.
Because if you’re only giving value and never selling… people might forget you’re for hire.
Why It Works
The 80/20 rule helps you:
Build trust without overwhelming people with sales
Stay top-of-mind without sounding pushy
Create value before making an ask
Make your promotions land better (because they’re rare and intentional)
In local markets like Windsor or Hamilton, this is especially important — your audience is likely watching quietly, and they’ll respond better to brands that feel human first, business second.
What 80% Value Content Looks Like
Tips or how-to’s
Personal stories or behind-the-scenes
FAQs
Local shoutouts
Industry insights
Engaging polls or questions
Testimonials framed as storytelling
What 20% Promotional Content Looks Like
“Here’s how you can work with me”
Launch announcements
Booking reminders
Offer breakdowns
Price guides or packages
“Limited spots left” type posts
Even these should be rooted in empathy, clarity, and value.
How We Help Clients Apply the 80/20 Rule
At Buttered Branding, we help businesses across Windsor, Hamilton, Detroit, and Toronto:
Map out content calendars using this rule
Balance trust-building with clear CTAs
Build content plans that sell without selling all the time
Turn soft sales into real conversions
Because a post that adds value and reminds people what you offer? That’s where the magic happens.
Want a Content Strategy That Balances Value With Sales?
Book a discovery call and we’ll help you map out a full funnel content system — built around your voice, your goals, and your ideal audience.
