What’s the Best Time to Post on Social Media?

Oct 16

You’ve heard the advice:

“Post at 9am on Monday.”
“No, wait — 7pm on Sunday is better.”
“Midweek mornings or you’ll tank your reach!”

The truth? There’s no one perfect time.
But there is a right time for your business — and your audience.

If you're running a business in Windsor, Hamilton, Toronto, or Detroit, here’s how to stop guessing and start posting when it counts.

Step 1: Start With the Algorithm’s Goal

Instagram, Facebook, TikTok, and LinkedIn all want the same thing:
→ To keep users on the platform.

So your best time to post =
when your audience is online and likely to engage.

If your post gets early interaction, the platform boosts its reach.

Step 2: Check Your Insights

Go to your Instagram or Facebook analytics and check:

When your followers are most active (by day + hour)
Which posts had the most engagement — and when they were posted

If you're in Windsor or Hamilton, your audience may skew toward earlier hours (8–10am or 6–8pm).
In Toronto or Detroit, midday or late evenings may perform better due to different routines or commutes.

Step 3: Test and Track for 30 Days

Pick 2–3 time slots to test:

One morning (before 10am)
One midday (11am–2pm)
One evening (6–9pm)

Post consistently and watch:

Reach
Saves
Shares
Profile visits

Then adjust based on real performance — not one viral post.

Step 4: Stories Are Different

Stories can be posted throughout the day — ideally spaced out.

We recommend:

Morning (8–9am): behind-the-scenes or morning thoughts
Midday (12–2pm): engagement (polls, Qs, “this or that”)
Evening (6–9pm): CTAs or offers

Most people binge-watch Stories at night — use that to your advantage.

Step 5: Time Doesn’t Fix Weak Content

No time slot can save a post with no hook, no value, or no clarity.
Focus on posting good content at consistent times — that’s what works long-term.