What’s the Difference Between RGB, CMYK, and Pantone Colors?

Sep 17

Your brand colors look one way on Instagram. Another way on your packaging. And totally different on your business cards.
It’s not your fault — it’s your color model.

Let’s break down RGB, CMYK, and Pantone so you can stop guessing and start showing up consistently, whether you’re printing flyers in Hamilton or launching a website in Windsor.

1. RGB = Screens

Use it for: websites, social media graphics, presentations, video

RGB stands for Red, Green, and Blue. These colors mix together digitally to create the full spectrum you see on screens.
The higher the RGB values, the brighter and more vibrant your colors will look.

But here's the catch: RGB doesn’t exist in the physical world. If you try to print an RGB design, your colors will come out duller than expected.

2. CMYK = Print

Use it for: business cards, packaging, signage, brochures

CMYK stands for Cyan, Magenta, Yellow, and Key (black). It’s the standard for anything printed — from your thank-you cards to your trade show banners in Detroit.

Unlike RGB, which emits light, CMYK absorbs it. That’s why printed colors can often look more muted.

If you're designing in RGB and plan to print, always convert your files to CMYK to see what they'll actually look like on paper.

3. Pantone = Precision

Use it for: brand-critical printed materials, high-end packaging, merchandise

Pantone is the most accurate, universal color system used across the globe. Each Pantone color has a unique code (e.g., Pantone 186 C), so printers, manufacturers, and designers can reproduce the exact same shade — no guesswork.

If you're investing in custom packaging or branded uniforms for your team in Toronto, Pantone is the way to go. It costs more, but the consistency? Worth every penny.

TL;DR:

RGB is for screens
CMYK is for standard print
Pantone is for perfect color matching

If you're serious about building a brand that looks the same from your website to your product label — this stuff matters.

At Buttered Branding, we never guess your brand colors.
We provide every client with HEX, RGB, CMYK, and Pantone codes — and teach you how to use them across all platforms.

Ready for a brand that actually shows up the way you designed it? Let’s talk. Book your discovery call today.