Where Do I Start With Social Media Marketing?

Aug 21

If you feel like you “should be posting” but have no idea where to begin — you’re not alone.

Most business owners in Windsor, Hamilton, Detroit, and Toronto start here:
→ An empty feed.
→ No plan.
→ Pressure to start showing up, but no clarity on how.

And truthfully? That overwhelm is why most people give up before they see results.

The good news: starting doesn’t have to be perfect — it just needs to be intentional.

Let’s break it down.

Step 1: Choose the Right Platform

Don’t try to be everywhere.

Start with one platform where:

Your ideal customer already spends time
You feel comfortable showing up (even if it’s just with photos or carousels)
You can build consistency

For most service-based businesses in Windsor or Hamilton, that’s Instagram or Facebook.
If you’re in Toronto or Detroit and working B2B, LinkedIn may be your best starting point.

Step 2: Get Clear on What You Want Social to Do

Not every post has to sell — but your presence does need to serve a purpose.

Ask yourself:

Am I trying to get more inquiries?
Build brand awareness in my city?
Educate people on what I do?
Create trust before people book?

Clarity on this will guide everything else.

Step 3: Set Up Your Profile Like a Landing Page

Before you post anything, make sure your profile does the heavy lifting.

✅ Clear bio that says what you do, who it’s for, and how to work with you
✅ Profile picture that's easy to recognize
✅ Highlights (if using Instagram) that give context fast
✅ Link in bio that leads to an offer, lead form, or contact page

In cities like Windsor or Hamilton, local customers often make decisions based only on your profile — make it count.

Step 4: Start With 3–5 Core Content Topics

These are your content pillars — and they’ll give you structure.

Pick 3–5 themes that align with what you sell. Example:

Behind-the-scenes of your process
Tips or education related to your offer
Client results or testimonials
Storytelling and personal insights
Myth-busting or FAQs

Then rotate between them. You don’t need to reinvent the wheel every week — just stay consistent with your message.

Step 5: Post Twice a Week (No More, No Less)

When you're just starting, more content isn’t always better.
Consistency > Volume.

Post two strong pieces of content per week and show up in Stories 3–5 times.

This pace is manageable and enough to build traction.
Especially in smaller cities like Windsor or Hamilton, being consistent alone will already set you apart from 80% of other businesses.

Step 6: Watch What Works — and Build From There

You don’t need fancy tools to track performance.

Look at:

Which posts get saved/shared
What people comment or DM about
What’s driving profile visits, clicks, or inquiries

Then make more of that.

Starting From Zero? That’s Our Sweet Spot.

At Buttered Branding, we help small businesses across Windsor, Detroit, Hamilton, and Toronto build a presence from scratch — one that actually reflects their brand and drives real results.

We don’t just make your feed look pretty. We make it make sense.

Because when your content has clarity, structure, and strategy behind it — that’s when it starts working for you.