Which Social Media Platforms Are Best for your industry
Let’s be clear: not every business needs to be on TikTok.
Not every B2B brand has to master Instagram.
And not every post belongs on every platform.
If you’re trying to grow your business through social, the real question isn’t:
“What platform is trending?”
It’s:
“Where does my audience actually hang out — and where does my content make sense?”
Here’s how to figure out the best platform for your industry — especially if you're running a business in Windsor, Toronto, Hamilton, or Detroit.
Start With 3 Questions:
Who is your audience?
→ Age, profession, interests, location — are they business owners, busy parents, homeowners, creatives?What type of content does your industry naturally lean toward?
→ Visual? Educational? Conversational? Video-based?What are your goals?
→ Are you trying to book clients, build authority, get seen, or generate leads?
These answers will guide your platform choice — because strategy drives platform, not the other way around.
The Quick-Start Platform Guide (By Industry Type)
Home Services, Trades, Local Retail (Windsor, Hamilton, Detroit)
Best Platforms: Instagram + Facebook
Why: These audiences rely heavily on referrals, trust-building, and location-specific content. Before/after photos, client testimonials, and consistent presence build credibility fast. Facebook groups can drive real local leads.
Coaches, Consultants, Online Experts (Toronto, Detroit, Hamilton)
Best Platforms: Instagram + LinkedIn
Why: These buyers often vet experts online before booking. Reels, carousels, and thought-leadership posts help you build trust and authority in a competitive market. LinkedIn is especially powerful for B2B or high-ticket offers.
Product-Based Businesses (Ecomm, Beauty, Lifestyle)
Best Platforms: Instagram + TikTok
Why: You need strong visuals and storytelling. These platforms reward behind-the-scenes, packaging, and lifestyle content. TikTok can drive fast visibility if you can show up with short-form video.
Wellness & Personal Services (Clinics, Skincare, Health)
Best Platforms: Instagram + YouTube (or Facebook for local reach)
Why: These services are trust-based. Instagram builds brand familiarity, YouTube or Reels allow for deeper education, and Facebook reaches local or older demographics.
Tech, SaaS, B2B
Best Platforms: LinkedIn + YouTube
Why: Your audience wants proof of expertise. Consistent, value-packed content performs better than flashy visuals. LinkedIn for connection-building, YouTube for long-form search traffic.
What Doesn’t Work Anymore
Trying to post the same thing across 5 platforms
Choosing platforms based on what your competitors are doing
Ignoring where your actual audience spends time
Focusing on trends instead of strategy
What We Recommend at Buttered Branding
We help clients across Windsor, Toronto, Hamilton, and Detroit figure out the right platforms for their specific goals, market, and offer — not just the popular ones.
Because your content doesn’t need to be everywhere.
It just needs to show up consistently where it matters most.
We start with your business model, audience, and energy — and then build a platform plan that’s actually sustainable.
Not Sure Where You Should Be Showing Up?
Book a discovery call and we’ll help you cut the noise, choose the best platforms for your industry, and build a content system that fits your business — whether you're working local or global.
