How Do I Come Up With Content Ideas?

If you’ve ever sat down to post and thought,

“I have no idea what to say…”
You’re not alone.

Content fatigue is real — especially when you’re running a business AND trying to market it.

But the truth is: you don’t need to be creative — you need to be strategic.
At Buttered Branding, we help businesses in Windsor, Hamilton, Detroit, and Toronto generate months of content ideas from the same simple system.

Here’s how.

Step 1: Start With Your Offers

Look at your services or products.
What are you selling? Who is it for? What problems does it solve?

Now ask:

  • What does someone need to believe or understand before they’ll buy this?

  • What objections do they have?

  • What results can they expect?

Every answer becomes a content idea.

Step 2: Use the Buyer Journey

Create content for every stage:

  • Attract (get attention)

  • Warm (build trust)

  • Convert (drive action)

Examples:

  • Attract: A Reel debunking a common myth

  • Warm: A carousel showing behind-the-scenes of your process

  • Convert: A static graphic with your offer details and CTA

This keeps your feed balanced and purposeful.

Step 3: Repurpose What’s Already Working

Look at:

  • Past posts with high engagement

  • FAQs from clients or DMs

  • Your email responses or voice notes

  • Conversations with real customers

If people are asking about it, it’s content.

Step 4: Build Idea Buckets (Pillars)

Create 3–5 recurring themes you rotate through — based on what you want to be known for.

Example buckets:

  • Education

  • Behind the scenes

  • Testimonials

  • Values/voice

  • Promotions

Then brainstorm 5–10 post ideas per bucket = 25–50 ideas, fast.

Step 5: Use Your Location to Your Advantage

Local content performs incredibly well — especially in Windsor or Hamilton where the community feel is strong.

Ideas:

  • Highlight local wins or clients

  • “You know you’re in Windsor when…”

  • Share regional pain points or seasons (“Busy fall booking season is here”)

  • Tag local landmarks or reference known businesses

This builds visibility and trust.

How We Help at Buttered Branding

We help clients across Windsor, Toronto, Hamilton, and Detroit:

  • Build custom content idea banks

  • Organize their ideas by buyer stage

  • Repurpose across platforms

  • Plan for consistency (not creativity on command)

Because when your ideas are strategic, content becomes a tool — not a chore.

Want to Never Feel Stuck on What to Post Again?

Book a discovery call and we’ll help you build a plug-and-play content idea system designed for your business, your audience, and your local market.

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