How Do I Come Up With Content Ideas?
If you’ve ever sat down to post and thought,
“I have no idea what to say…”
You’re not alone.
Content fatigue is real — especially when you’re running a business AND trying to market it.
But the truth is: you don’t need to be creative — you need to be strategic.
At Buttered Branding, we help businesses in Windsor, Hamilton, Detroit, and Toronto generate months of content ideas from the same simple system.
Here’s how.
Step 1: Start With Your Offers
Look at your services or products.
What are you selling? Who is it for? What problems does it solve?
Now ask:
What does someone need to believe or understand before they’ll buy this?
What objections do they have?
What results can they expect?
Every answer becomes a content idea.
Step 2: Use the Buyer Journey
Create content for every stage:
Attract (get attention)
Warm (build trust)
Convert (drive action)
Examples:
Attract: A Reel debunking a common myth
Warm: A carousel showing behind-the-scenes of your process
Convert: A static graphic with your offer details and CTA
This keeps your feed balanced and purposeful.
Step 3: Repurpose What’s Already Working
Look at:
Past posts with high engagement
FAQs from clients or DMs
Your email responses or voice notes
Conversations with real customers
If people are asking about it, it’s content.
Step 4: Build Idea Buckets (Pillars)
Create 3–5 recurring themes you rotate through — based on what you want to be known for.
Example buckets:
Education
Behind the scenes
Testimonials
Values/voice
Promotions
Then brainstorm 5–10 post ideas per bucket = 25–50 ideas, fast.
Step 5: Use Your Location to Your Advantage
Local content performs incredibly well — especially in Windsor or Hamilton where the community feel is strong.
Ideas:
Highlight local wins or clients
“You know you’re in Windsor when…”
Share regional pain points or seasons (“Busy fall booking season is here”)
Tag local landmarks or reference known businesses
This builds visibility and trust.
How We Help at Buttered Branding
We help clients across Windsor, Toronto, Hamilton, and Detroit:
Build custom content idea banks
Organize their ideas by buyer stage
Repurpose across platforms
Plan for consistency (not creativity on command)
Because when your ideas are strategic, content becomes a tool — not a chore.
Want to Never Feel Stuck on What to Post Again?
Book a discovery call and we’ll help you build a plug-and-play content idea system designed for your business, your audience, and your local market.