How Do I Create a Content Calendar?
Let’s be real: if you’re still posting “on the fly,” you’re not running a strategy — you’re running a sprint that never ends.
That last-minute scramble? It doesn’t just burn you out.
It also leads to weaker content, inconsistent messaging, and missed opportunities to sell.
If you're in Windsor, Toronto, Hamilton, or Detroit trying to grow your business through content — you need a simple, repeatable content calendar system.
Let’s build it together.
Step 1: Start With Your Business Goals
What do you want social media to do for you this month?
Book more discovery calls?
Launch a service or promotion?
Build authority?
Drive traffic to a blog or site?
Your calendar should reflect your goals — not random inspiration.
Step 2: Choose Your Weekly Content Structure
We recommend 2–5 posts/week, rotating through key content types:
Attract (reach new people)
Warm (build trust)
Convert (drive action)
Sample Weekly Breakdown:
Monday: Authority or educational post
Wednesday: Behind-the-scenes or client story
Friday: Promotional CTA or FAQ post
Bonus: Reels or story engagement midweek
This works well for local businesses in Windsor or Hamilton who want results without daily pressure.
Step 3: Plan Content Around Your Pillars
Organize posts by 3–5 content pillars (themes).
Example:
Education
Proof of results
Personal brand/storytelling
Offer highlights
Community/local connections
This keeps your messaging consistent — and helps you plan faster.
Step 4: Use a Tool You’ll Actually Open
Whether it’s Notion, Google Sheets, Trello, or a content scheduling tool (like Metricool or Later) — pick a platform that works for you.
We help clients in Toronto and Detroit build calendars that fit their workflow — not just what looks pretty.
Step 5: Create a “Plug and Play” Bank of Ideas
Store caption prompts, CTAs, and content ideas in advance so when it’s time to create — you’re never starting from zero.
Bonus tip: Save all reusable posts (like testimonials, FAQs, and value tips) for future reposting.
What We Do at Buttered Branding
We help clients across Windsor, Hamilton, Toronto, and Detroit:
Build strategic monthly content calendars
Align posts with campaigns and business seasons
Plan weeks (even months) ahead
Stay flexible while remaining consistent
Because the best content isn’t always trending — it’s planned.
Want a Content Calendar That Saves Time and Actually Works?
Book a discovery call and we’ll help you map out a plug-and-play content calendar that drives results without the stress.
