Should I Design My Own Logo or Hire a Professional?

Nov 19

(Here’s What Most Business Owners Realize Too Late)

When you’re starting a business, every dollar counts. So it’s no surprise that many owners in Windsor, Toronto, Hamilton, and Detroit consider DIY-ing their logo to save money.

But here’s the truth: Most of our clients come to us 1–3 years later with regrets.
They’re embarrassed to hand out business cards. Their website feels mismatched. And they’re tired of looking like “just another business.”

Here’s what to weigh when deciding between doing it yourself or hiring a pro.

1. Budget vs. Brand Equity

A free or cheap DIY logo may feel smart in the early days — but if it doesn’t work, it could cost you way more in the long run.

Ask yourself:

Is this logo helping or hurting how customers perceive my business?
Would I hire a business that looks like mine?

If your logo looks like clip art or a Canva template, you’re already signaling that quality isn’t your priority — even if that’s not true.

2. Time + Tools ≠ Strategy

You can make a logo with free software.
But a real brand designer isn’t just picking fonts and colors — they’re translating your mission, values, and customer psychology into a logo that builds trust and recognition.

DIY logos often skip:

Brand voice alignment
Scalability for all platforms
Strategic positioning against competitors

That’s why even the savviest business owners eventually hire out — because design is just one part of brand development.

3. It’s Not Just About the Logo

Professional designers also provide:

File types you’ll actually need (SVG, EPS, PNG, etc.)
Color codes and font files
Brand guidelines to keep everything consistent

You don’t get any of that from a DIY site. And down the line, your printer, developer, or sign installer will ask for files you don’t have.

4. Confidence Is a Sales Tool

It’s not just about aesthetics — it’s about how you show up.
When your branding feels off, it creates a subtle insecurity in your business. You hesitate to market. You put off launching. You’re less likely to pitch boldly.

We’ve seen it too many times: the moment our clients get their branding done right, their confidence skyrockets — and so do their sales.

TL;DR:

If you’re just testing an idea, DIY can work temporarily.
But if you’re serious about growing, investing in a professionally designed brand will pay you back in confidence, clarity, and conversions.

Still using a logo that makes you cringe a little?

It’s time to uplevel your brand so you can finally be proud to show it off. Let’s talk.