What Should You Aim to Achieve With Social Media?
Let’s clear something up:
Social media isn’t just a place to post content.
It’s a tool to grow your business.
But if your only goal is “get more likes” or “post consistently,” you’re missing the bigger picture.
The real question is:
What should social media be doing for you — especially if you're a small business in Windsor, Hamilton, Detroit, or Toronto?
Let’s walk through what actually matters.
First: Social Media is a Sales Funnel — Not Just a Highlight Reel
Every post, story, or video should support one of these 3 core objectives:
Attract → Bring in new eyes
Warm → Build trust with your audience
Convert → Turn followers into leads or clients
If your content isn’t doing at least one of these things, it’s noise — not strategy.
So What Should You Actually Aim For?
Here are the real results to measure:
1. Visibility + Awareness
You want the right people to find you.
People in Windsor searching for a local service
Business owners in Toronto looking for design help
Clients in Detroit comparing social media managers
You should aim to:
Increase reach and profile visits
Show up consistently in your community or industry
Get your content shared by others
2. Trust + Authority
You want people to remember you and believe in you — even if they’re not ready to buy yet.
That means:
Posting content that educates or inspires
Showing your process, personality, or values
Consistently reinforcing your brand voice
This is what gets you saved, shared, and top-of-mind.
3. Conversions + Inquiries
You want content that moves people to take action.
Depending on your business, that might look like:
Booking discovery calls
Filling out a form
Replying to a story
Signing up for a newsletter
Buying a product
If you’re only posting without a clear “next step” — you’re leaving money on the table.
What We Recommend at Buttered Branding
We help clients across Windsor, Toronto, Hamilton, and Detroit design content that supports every stage of the buyer journey — not just the front-end visuals.
We build systems that:
Attract ideal customers (even the lurkers)
Warm them up through storytelling and education
Convert them with clear CTAs and smart design
Because in today’s market, people don’t just scroll — they study before they buy.
We make sure what they’re seeing builds trust and drives results.
Want Social Media That Actually Works Like a Funnel?
Book a discovery call and we’ll show you how to build content that gets seen, gets trusted, and gets paid — in Windsor, Detroit, Hamilton, or Toronto.
