Who Is My Target Audience?
Here’s the truth:
If your brand tries to speak to everyone, it connects with no one.
This is one of the most common blocks we see with small businesses in Windsor, Hamilton, Detroit, and Toronto. You’re passionate about what you do, but unsure who it’s really for — or how to reach them.
And if you don’t know who your brand is talking to?
You’ll always struggle to market it clearly, consistently, and effectively.
1. Your Target Audience Isn’t Everyone Who Might Buy
It’s not “women aged 25–45.”
It’s not “people who need my service.”
It’s not even “anyone who follows me.”
Your target audience is the specific type of person you’re best positioned to help — the one who sees your offer and thinks: Finally. This is what I’ve been looking for.
If your audience is too broad, your messaging gets watered down.
Specific = magnetic.
2. Think Psychographics, Not Just Demographics
Most business owners stop at surface-level info like age, location, and income.
But to create content and branding that actually resonates, you need to know what your audience is:
Thinking
Feeling
Struggling with
Dreaming about
For example:
Instead of “female entrepreneur in Toronto,” say:
“A creative service provider who feels stuck juggling marketing, wants to grow her business without burning out, and is looking for a brand that finally feels like her.”
That’s who your message is really for.
3. Listen, Don’t Guess
If you don’t know how your audience talks about their problems — ask.
Poll your followers. Talk to your best clients. Scroll Reddit or TikTok comment sections. The data is already there.
Pay attention to:
The words they use to describe their pain points
What they're Googling
What’s not working with their current solutions
What they wish existed
This is how you write copy that makes them feel seen.
Final Take
Once you know who you’re talking to — everything else gets easier.
Your brand voice sharpens.
Your content starts converting.
Your offers feel more aligned.
At Buttered Branding, we work with founders across Windsor, Toronto, Hamilton, and Detroit to uncover who they’re really trying to reach — and build brands that speak directly to them.
If you’re tired of creating content that falls flat, let’s fix the foundation.
